
The Tweed Artisan Collective is a membership-based, not-for-profit organisation. As a local industry group our initiatives support members to connect, thrive and grow their business. Our current focus area is the experience pillar of ‘Food and Agritourism’ which is considered a Strategic Opportunity within the shire’s Destination Management Plan. However, we welcome all businesses and industry to be a part of our Collective and share our vision to sustainably develop and grow our region.
How we do this
We connect
bringing together people who share our values and sense of purpose, facilitating partnerships and collaborations to
build a trusted network
We focus on the big picture
Through thinking long term, strategic leadership and investing energy and resources where we believe we can make a difference.
We share
Creating prosperity for our community by sharing our stories, knowledge and experience.
We foster innovation
By supporting change makers and entrepreneurs that deliver on our purpose and align with our values.
Meet Our Team
Our board of directors bring big picture vision and a diversity of skills and knowledge to lead the organisation.

Joined TAC board:
September 2015
Qualifications:
- Bachelor of Arts – Majors Journalism and Literature
- Diploma of Financial Services
Professional Experience:
- 25 years in Retail, Wholesale, Commercial and International Market Trading Foreign Exchange
- 18 years Director and Business owner: FX Products and Services incl Making a Market in FX Contracts
- AFS Licencee (AFSL 342627)
- Speaker and Trainer FX Products and Services
Name your Skills or Area of Expertise:
- Financial International Product and Markets (Triple Tier / IMT SPOT / IMT FORWARD)
- AML / KYC Compliance
- Speaking
- Training
Why do you love The Tweed?
Originally from Far North Queensland I moved here in my early 20s as the natural beauty, the weather and the lifestyle are similar however it offered and continues to offer more educational and business opportunities. The Tweed also continues to develop from an industry and tourism perspective through locals and ‘new locals’ passionate about developing their home in a way that showcases it’s natural beauty while staying true to it’s simplicity. The Tweed regularly takes my breath away as I work, play, eat, drink, live here .. and it is spectacular to return to after international travel. We truly have a piece of ‘heaven on earth’.
Why did you become involved with Destination Tweed?
I believe in organic tourism with integrity and although the finance industry doesn’t ‘always’ operate from a position of transparency I think it will be required to very soon. Being a part of Industry and Operators across all sectors working together for the common goal of developing The Tweed as a world class destination is one of my motivators for becoming and continuing to be involved in Destination Tweed.

Joined TAC board:
7 March 2018
Qualifications:
Tourism, Airline marketing and Airport operations through years of experience.
Professional Memberships
Skal International
Professional Experience:
- More than 40 years within the global airline industry where I held senior management roles with Qantas, Jetstar and China Southern Airlines.
- Seat on BARA – Board of Airline Representatives Australia 2000-2004
Name your Skills or Area of Expertise:
- Managing start-up operations and accelerating business development
- Knowledge of China and Chinese cultures through years of working for China Southern Airlines.
Why do you love The Tweed?
I fell in love with the Tweed 45 years ago when my wife Rosemary and I drove from Sydney to Brisbane through the Tweed. We finally made the decision 5 years ago to move to the Tweed from Brisbane based on the quality of life the region has to offer, living in this massive extinct volcano brings with it some of the best and most fascinating topography and scenery in Australia.
Being absolute foodies we rejoice in sampling the many culinary delights available throughout the Tweed at the numerous world class establishments.
Why did you become involved with Destination Tweed?
I have a passion for sustainable tourism, I have been fortunate to travel extensively but I am even more fortunate to live in a community that offers pristine natural beauty. Being involved in DT gives me the opportunity to take a role in promoting this amazing destination in a highly sustainable manner.

Joined TAC board:
2018
Qualifications:
Solicitor and Chartered Accountant
Professional Memberships
Member of Queensland Law Society and Institute of Chartered Accountants
Professional Experience:
I have worked as an accountant and lawyer advising small business on the Tweed and Gold Coast for approximately 25 years, I also worked internationally as a lawyer in the UK.
Why do you love The Tweed?
I was schooled in Tweed Heads attending both Tweed Primary School and Tweed River High. My family on my father’s side having been on the Tweed for about 3 generations. I participate in sport on the Tweed and loved the outdoors life style whether it be enjoying the beaches or the Tweed river. A large number of my family and friends also live in the Tweed region.
Why did you become involved with Destination Tweed?
I wanted to help others discover and appreciate the beautiful things that the Tweed had to offer.

September 2010, I joined with two other hospitality professionals to become the founding members of the PLB Group. During this ten-year period the group has taken on business leases, reinvigorated and reactivated dining venues and event spaces along the Tweed Coast. The original business in the heart of Casuarina, Sandbar and Grill has been home base for the PLB Group and has evolved and changed along with the Tweed Coast itself. January 2021 an opportunity presented for me to separate from the PLB Group and take a break from the hospitality industry and indulge in some passion projects.
My love of the Tweed region comes from my natural curiosity and love of adventure. I have experienced many of the Tweed’s wonders and look forward discovering many more of the incredible people and places that make Tweed such a unique and diverse region.

Joined TAC board:
January 2019
Qualifications:
- B Business Management (Marketing)
- B Arts (French Language, International Relation)
Professional Memberships
Northern Rivers Food Marketing Committee
Professional Experience:
- Marketing & PR Consultant for 3 years at full service agency Made4Media
- Marketing & Sales Manager since 2015 at Husk Distillers
- Brand manager at Husk Distillers since 2015
Skills & Expertise
Marketing and branding, sales and business growth
Why do you love The Tweed?
It’s a hidden gem – with unrivalled natural beauty, creative people and beautiful produce. I am disappointed it took me so long to discover this beautiful region!
Why did you become involved with Destination Tweed?
I’ve been working with Destination Tweed for several years ahead of our public distillery opening. I’m very passionate about sharing the stories of the Tweed.

Joined TAC board:
7 March 2018
Qualifications:
FAMI CPM
Professional Memberships
- Australian Marketing Institute
- Tweed Chamber of Commerce
Professional Experience:
C-level leader, with senior marketing roles in leading Australian business including Telstra, Optus and Hutchison. Currently Chief Operating Officer for the Forum Group, a business dedicated to improving the efficiency of Australian businesses.
My other hat is as the proud owner and operator of Potager – A Kitchen Garden, a multi-award winning destination restaurant in the Tweed.
Skills & Expertise
Strategic and commercially driven leader with a successful track record of building brands and creating value for both customers and shareholders.
Why do you love The Tweed?
What’s not to love about living here? I’ve been coming to the Tweed for 40 years since my parents moved to the GC. When it was time to leave Sydney and to get closer to the family, we were fortunate to stumble upon this piece of paradise called Carool. We’ve had our property since 2006 and have never looked back. Since that time we’ve opened Potager, which has allowed us to attract many thousands of people to the Tweed, to showcase its natural beauty, its products and promote the people who make this such a great community.
Why did you become involved with Destination Tweed?
I became involved with DT to be able to contribute to the sustainable development of our region as a premier natural tourist destination.
In doing so, I have the pleasure of working with a fun group of passionate individuals who share the same ideals.

Joined TAC board:
7 MARCH, 2018
Qualifications:
Bachelor of Business (Tourism) from Southern Cross University
Professional Experience:
A review of my professional experience demonstrates that I am a resourceful manager with a sound understanding of corporate and consumer environments and expertise in the hotel/ casino, hospitality, regional tourism, events and leisure industries. I have successfully performed a diverse range of marketing and communication activities that have contributed to setting business direction with an emphasis on strategic planning, sustainable product development, trend analysis and tactical advertising campaigns within companies including QTTC, Tabcorp, ALH, Sky City Entertainment and Twin Towns Clubs & Resorts.
Name your Skills or Area of Expertise:
My senior management roles have required strategic and tactical program planning together with accurate sales and marketing analysis linked to KPO’s while also allowing for timely reactions to market trends and real time sales activity. I have significant understanding and experience with local, regional and national media from developing briefs and assessing creative design through to scheduling and mix to ensure the appropriate reach and frequency for specific campaigns. I have successfully marketed a broad range of products and services while cross leveraging destination or venue wide dining experiences, accommodation, entertainment and events, in conjunction with local government and community, business sector and diverse stakeholder groups.
Why do you love The Tweed?
The region has always held a special place in my mind as an unspoilt and natural destination where you can escape from the “crowd” , mix with the locals, walk in pristine World Heritage forests, enjoy the expansive coast-line and more recently indulge in the amazing local cuisine on offer from the developing food and café culture.
A “sea change” draw me to the region in the early 90’s and the special nature of the area has kept me here since.
Why did you become involved with Destination Tweed?
I was initially involved as a member of the steering committee which formed the original regional tourism body Tweed& Coolangatta Tourism (TACTIC). Since then my career has allowed me to further develop significant marketing and strategic management experience which I believe can contribute along with my fellow Board members to the future development of a quality and sustainable tourism destination which capitalizes on its amazing natural assets.

Tracy has been employed in various roles within Destination Tweed & The Tweed Artisan Collective for the past 17 plus years. Her current role is varied; from day to day finance through to member liaison, Company compliance, governance and social media.
Tracy’s skills have come from owning and operating her own small business and she brings a wealth of knowledge to the Destination. Her strengths are varied from problem solving, to human resources, financial management and day to day negotiations. As Executive Officer she is responsible for all administrative functions of the organisation and reports directly to the Board.
A keen runner, nature lover and active community member she is the Secretary for Twin Towns Social Runners and Walkers Club and active volunteer and participant at Kirra Park Run.


Joined TAC board:
December 2022
Professional Experience:
- Tweed Eco Cruises – International Sales & Marketing
- Destination Tweed – Industry/ Trade development
- Tweed Tourism – Industry liaison officer
- Tropical Fruit World – Sales & Promotions
Name your Skills or Area of Expertise:
- Domestic & International trade sales
- Driving & exceeding Sales targets
- Developing & maintaining strong relationships with key stakeholders
Why do you love The Tweed?
It’s a little slice of Paradise that boasts the best beaches, hinterland filled with natural beauty & unique foodie experiences. From the Coast to the Country the Tweed really does have it all. I’m so lucky to be able to live & work in this beautiful region
Why did you become involved with Destination Tweed?
Having previously worked with the organisation, I have a strong understanding of their direction and plans for the future. Excited to be sharing ideas and assisting with promoting this world class destination.